The ‘social’ part of ‘social media’ is crucial. Active participation helps to boost Brand profits. The rise of Social Media has impacted not only the way people communicate but also the way businesses and brands speak and sell to prospects and end consumers.
However, not every business active on Social Media have figured out how to boost brand sales, here are 8 steps to boost our brands with social media.
- Increasing online Visibility :
Increment in your online visibility in various social media platforms will help improve your brand products wherever they may be and consequently the more likely it is for a like or retweet to convert into actual sales. Facebook is one of the first platforms anyone thinks about when it comes to online presence but with the advent of Google plus, Snapchat and pinterest , it can be an added advantage to explore and develop a strong presence in these as well.
2. Enlightening customers about your other products and services :
Listing your varieties and explaining to customers why they need your product or service has been made much easier with social media. Show how the product or service will create value in the life of the customer, sell the experience and don’t underestimate the capacity of your customer to think for themselves. The customer is always right, so don’t think for them, rather make it more of a focus to teach them.
3. Give-aways, incentives and Free contents:
You can offer deals exclusive to your social media followers based on the level of customer or frequency of purchase. Educational and useful articles, how-to’s, free webinars, free videos, and a host of other content that you can give away for free. The more your targeted audiences receive these freebies, the more they can get to know the value of your brand until such time that your business starts to yield a great deal of interests.
4. Give Customers discounts:
Aligning your brand with worthy causes can also give customers a reason to spend more. For example, rather than lowering the selling price of one product or service, you lower the price of a group of items bought together. One advantage is that discounts make your customers feel good and less likely for people to compare your products with other brands.
5. Increased SEO rankings:
When you keep updating your social media channels, blogs and contents, it makes your business develop it makes it easier for your brand to be found on search engines. The more people that find your brand through search ,the more potential customers and profits. A customer is more likely to trust a brand that comes up in the fist page of a google search than those that come up much later.
6. Increasing brand recognition :
When you create the right content that suits your brand, such as blog posts, video ads, picture/ images display and so on, it makes it more recognisable and the popularity will give you the ability to monetize and and make more profits.