Good quality photographs or visual content is a powerful tool for brand visibility. It is far more likely to get shared on social channels, by a staggering 40%. Why does this happen? It is because our attention spans have shortened and your audience prefers short-form content, in the form of memes, images, videos, etc. importance of photography in media as a visual element is important towards sustainability of any brand success.
What has capturing images got to do with Digital Marketing?
Images of all kinds are increasingly popular in content, like GIFs in blog posts, infographics, screenshots, memes, and videos. Each has a potential use given the content type or the channel — but what we’re focusing on is photography and how you can incorporate it into a marketing strategy.
Content marketers across industries have gotten the picture and have poured serious marketing efforts into boosting the imagery of blogs and other content forms. Too often the concept of photography used for marketing is boiled down to the inclusion cringe-inducing stock photos.
Before ramping up the visibility and importance of photography in your content, it is important to consider its basic advantages. Grasping the fundamentals of why a Digital image works better than a white background stock photo will enable content marketers to concept, design, and produce high-quality visuals across social media and grab the viewers’ attention.
Advertising and marketing aim to sell your products and services across social media platforms. This applies to all kinds of businesses and also for educational establishments and charities. You can use photographs as part of a marketing campaign because they perform a variety of functions like:
• Helps in making the most complicated of concepts simple
• Helps to catch the eye of a prospective customer
• Used in enhancing a product or service’s appeal
• Used in pulling together ideas
The truth is that a good professional photographer can make a significant difference in capturing a great art form with the use of digital cameras, raising an average advertising campaign to one that is extremely effective.
Why are photographs so important?
Storytelling is essential for customer engagement and for historical engagement for researchers and readers, the history of the Vietnam war,,, dated 1975 was not known to many. Still, historical information and data using photography gave a review of what happened back in the days http://www.history.com/topics/vietnam-war/vietnam-war-history
Also, photographs can be used across a wide range of media, from your website through to email banners, printed adverts and the growing impact of photography in our lives cannot be underrated, etc.
Photographs helps optimize your website for Search Engines.
When photographs are used on a website, it is likely to receive as much as 90% more traffic than a website that features no images. This is due to the fact that images help the SEO value of a website, by way of the description and alt tags, which help search understand what your website relates to.
The memory sizes of images are also very important, hence, it is important to compress them before uploading. It makes the images much easier and lighter for your website to handle, without compromising the quality. If you don’t compress the images, they are ‘heavy’ which slows down your website. A website that is slow to load, for whatever reason, is more likely to be exited and your visitors will bounce off to your competitors.
Improves Brand Identity
It is also of utmost importance to note that photographs that use the best lighting and capture a subject from the best angle will help to capture the essence of your brand. This will also help in establishing brand identity and show what is unique about your business.
When you want to include images on your website, it is easy and very tempting to use stock images. However, original, unique images can increase conversions by as much as 35%. You also build a level of trust if you use your own images and people are more likely to buy from you.